Cheryl Roberts builds bridges — between businesses and the customers they’re meant to serve, between families and the tables they’ve stopped gathering around, and between people and the practical solutions that make everyday life a little easier. A marketing strategist, entrepreneur, author, and connector at heart, Cheryl has spent her career proving that growth — whether for a company or a household — starts with genuine relationships.

Professionally, Cheryl serves as Director of Digital Demand Generation for Triad B2B Agency, a full-service marketing agency with 30+ years of experience serving 100+ clients across 20+ industries, including oil & gas, manufacturing, distribution, logistics, and industrial automation. At Triad, Cheryl applies the agency’s “No-Limits Thinking™” approach to help technical and industrial B2B brands turn complex offerings into clear messaging, high-performing digital campaigns, and measurable demand — translating specification-heavy products into stories that resonate with engineers, buyers, and decision-makers alike.

Beyond agency work, Cheryl is the co-founder of Roberts High Performance, an independent business offering essential everyday services — internet, energy, wireless, security & automation, payment processing, identity protection, health sharing, and fintech banking — through her partnership with ACN. Her philosophy is refreshingly simple: connect people to the services they already need, at better value, from someone they know and trust. It’s a business built on relationships first, transactions second — and one that gives back through initiatives like ACN’s Project Feeding Kids, helping fight childhood hunger with every new customer connection.

Cheryl’s most personal project reflects her deepest passion: family. As an author and consultant, she is developing resources — including a personalized meal-planning system — designed to help busy families rediscover the simple power of gathering around the dinner table. Her goal isn’t the meal itself; it’s the connection it creates, removing the daily stress of “What’s for dinner?” so families can focus on each other.

That same devotion to family and faith shapes who Cheryl is outside of work. Married to “The Vision Warrior,” she is mom to five grown children, grandmother to eight, and a devoted caregiver to her own mother. She leads within her community at Warehouse Church and finds joy in travel — discovering new places, new restaurants, and the small details that make every destination unique.

Aligned with Warrior Networking, whether she’s helping a B2B manufacturer generate qualified leads, connecting a neighbor with a smarter energy plan, or coaching a family toward more meaningful dinners, Cheryl is driven by one constant: bringing people, ideas, and solutions together. As she puts it,

“You never know when an experience you’ve had is just the nugget that can help someone else — and even an introvert like me is interested in finding those connections.”